Product management

I have 15 years experience building (mostly) consumer tech products for both marketplaces and global SaaS offerings. I am confident managing and mitigating risks and issues, whilst maintaining progress in line with business objectives. I bring a lot of energy, passion and perseverance to the table, and enjoy the challenges of both complexity and constraint. I am passionate about working thorough product requirements, creating and iterating mock-ups and working with designers and developers to create products that people love. I have a fastidious approach to UX and UI.
 

production 

I have managed various digital production teams of up to seventy people. This has included personnel form across UX/UI & design, front end, PHP, .NET, QA and PO. I have successfully implemented scrum based Agile development methodology. I’m adept at implementing necessary systems and processes to deliver rapid, iterative product deployments.
 

eCommerce

In 2006 I headed up the development of a bespoke eCommerce platform. My role was to manage the product roadmap, UX for the admin and project manage client website delivery. I became a conversion optimisation specialist, acquiring extensive knowledge on how to optimise the conversion rate of a website, from product pages through to the checkout process. I ran workshops on checkout best practice at various industry trade shows in London.
 

ux & ui

Through the process of building the eCommerce platform, I acquired knowledge on conversion optimisation. I became interested in UX and how to improve eCommerce websites to drive conversions. I used this expertise to create wireframes and prototypes following an iterative process of test, measure and improve.

I have always been passionate about good design on the web. This led me to acquire skills in UI design. I have executed UX & UI for a number of cross platform web apps, native apps and eCommerce sites. View Portfolio »
 

interests

In my spare time I fly hot air balloons (hence the balloon images on this site). On calm, summer evenings you can find me drifting in my balloon over the Bath and Bristol region. I also play a number of sports, golf, squash, cricket. In the summer months I run a social cricket team.

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Please get in touch.

roddyscaife@gmail.com  |  +44 (0)7984 551613