Product management

For ten years I have been managing product. I enjoy working with stakeholders to pull together and maintain the product roadmap; gathering requirements; drawing up user stories; and ensuring business priorities are a focus for the production team.

I have also built and managed a number of product owner teams, training individuals on Agile and ensuring they execute the product backlog efficiently.
 

production 

I have managed various digital production teams of up to seventy people. This has included personnel form across UX/UI & design, front end, PHP, .NET, QA and PO. I have successfully implemented scrum based Agile development methodology. I’m adept at implementing necessary systems and processes to deliver rapid, iterative product deployments.
 

eCommerce

In 2006 I headed up the development of a bespoke eCommerce platform. My role was to manage the product roadmap, UX for the admin and project manage client website delivery. I became a conversion optimisation specialist, acquiring extensive knowledge on how to optimise the conversion rate of a website, from product pages through to the checkout process. I ran workshops on checkout best practice at various industry trade shows in London.
 

ux & ui

Through the process of building the eCommerce platform, I acquired knowledge on conversion optimisation. I became interested in UX and how to improve eCommerce websites to drive conversions. I used this expertise to create wireframes and prototypes following an iterative process of test, measure and improve.

I have always been passionate about good design on the web. This led me to acquire skills in UI design. I have executed UX & UI for a number of cross platform web apps, native apps and eCommerce sites. View Portfolio »
 

interests

In my spare time I fly hot air balloons (hence the balloon images on this site). On calm, summer evenings you can find me drifting in my balloon over the Bath and Bristol region. I also play a number of sports, golf, squash, cricket. In the summer months I run a social cricket team.

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roddyscaife@gmail.com  |  +44 (0)7984 551613